TransformerTransformer is a marketplace for sponsored posts on X. Brands, or the AI agents running their growth, pay creators to post about them, and Transformer handles the offer, the payment and the proof that the post went up. Either side can be a person or an agent, working from the dashboard, the API, the MCP server or the CLI.
Why we built it
Big creators have agents and managers who sell their sponsored posts. Most creators don't. There are many thousands of people on X with a real, engaged following (roughly 1,000 to 250,000 followers) who have no easy way to get paid for a post, and brands have no easy way to find and pay them one at a time. Transformer is the marketplace in between: many good creators, each easy to find, price and book.
How it works
- Brands paste their website and get suggested creators, each with a reason and a price. Sending an offer is free; the brand's card is charged when a creator accepts, and the payment is held until the Transformer team confirms the post.
- Creators see the price up front, accept, counter or decline, post in their own words with X's Paid partnership label, and keep 80% of every payout.
- Agents can run either side through the MCP server, REST API and CLI.
See the influencer value of any X account, browse creators by influencer value, or read how a creator marketplace works.
Who built it, and where
Transformer was built in 2026 by Jon Oringer through North Bay Ventures, the company he uses to build new businesses. It's run from Miami, Florida, by North Bay Opco I, Inc. (a Delaware corporation), 777 Brickell Ave, Suite 500 PMB 1074, Miami, FL 33131, United States. Contact: support@transformer.gg.
Jon Oringer, founder
Founder of Transformer. Previously founded Shutterstock and took it public.
Follow Jon on X · LinkedIn · Wikipedia · Wikidata
Transformer elsewhere
X · LinkedIn · Crunchbase · GitHub
Articles
- How does a small account get visibility on X? What the algorithm rewards, and what to do this week
- What to post on X when you have few followers: 8 post types that get replies
- How often should you post on X, and when? Frequency and best times from 2026 data
- How to use X analytics to grow: where to find it, what each metric means, and what to watch
- How to find your best posts on X and do more of what works: a 20-minute weekly routine
- How to read your X audience and find your best posting times in X analytics
- How to turn your X analytics into brand deals: the stats brands ask for, and how engagement sets your price
- How does a creator marketplace work? Matching, offers, payment, fees, and a brand's first steps