TransformerX analytics tells you how many people saw each post (impressions) and what they did next: engaged, opened your profile, followed or clicked a link. To grow, watch three things: engagement rate (engagements ÷ impressions) to see which posts people respond to, profile visits and follows per post to see which posts win followers, and impressions over time to see whether your reach is growing. Anyone can see view counts on posts; the full account analytics dashboard has been reported as an X Premium feature since June 2024.
Where do you find X analytics?
As of November 2026, on x.com in a browser (we checked it on a Premium account):
- In the left menu, click More.
- Click Creator Studio.
- Under Tools, click Analytics.
That opens x.com/i/account_analytics, which you can also go to directly. There's no "Analytics" item in the left menu itself. X's old help article on analytics now redirects to the same page.
What you'll find there:
- Tabs: Overview, Audience, Content, Video, Live and Spaces.
- Date ranges: 7 days, 2 weeks, 4 weeks, 3 months or 1 year.
- Overview charts: daily impressions (you can add a second metric), follows over time, and posts vs replies.
- Metric cards, each with the change against the previous period: impressions, engagement rate, engagements, profile visits, replies, likes, reposts, bookmarks and shares.
- Followers: your total, and roughly how many were active in the last 24 hours.
Creator Studio also has Inspiration (your top posts by engagement), Creator Academy (X's tips and guides for creators), and the Original Content Rewards and Subscriptions programmes, each showing whether you're eligible.
Outside the dashboard:
- Per-post numbers: every post shows a view count to everyone. X's Help Center says "anyone on X can see view counts on posts", and that views from the author count too.
- Video: X's Media Studio analytics shows video views, completion rate and average watch time (Media Studio isn't available on the Basic tier).
Is X analytics free?
Partly. View counts on posts are visible to everyone. The full account dashboard has required X Premium since June 2024: Social Media Today reported then that "you can only access analytics if you pay", and its April 2025 report on X's redesigned post analytics page said it is "only available to X Premium subscribers". We checked the dashboard on a Premium account; third-party guides from 2026 say free accounts still see some per-post numbers. X's Premium page doesn't list which tier includes analytics, so check what your own account shows.
What does each metric mean?
X's last published definitions (Help Center, 2024):
| Metric | X's definition | What it tells you |
|---|---|---|
| Impressions | "Times a user is served a post in timeline or search results" | How far a post travelled |
| Engagements | "Total number of times a user interacted with a post", including clicks, replies, reposts, likes, follows and expanding the post | All the ways people reacted |
| Engagement rate | "Number of engagements divided by impressions" | How interesting the post was to the people who saw it |
| Profile visits | "Clicks on the name, @username, or profile photo of the post author" | Whether the post made people curious about you |
| Follows | "Times a user followed you directly from the post" | Which posts actually grow your following |
| Link clicks | "Clicks on a URL or Card in the post" | Whether people acted on your link |
| Detail expands | "Clicks on the post to view more details" | Whether people opened the post to read more |
X's view counts are not unique: its Help Center says multiple views by the same person may be counted.
Which numbers should you watch to grow?
- Engagement rate per post. Impressions depend on luck and timing; engagement rate shows what people respond to once they see it. Compare posts with each other, not with other accounts.
- Profile visits and follows per post. A post can get lots of likes and no follows. The posts that send people to your profile and make them follow are the ones to repeat.
- Impressions over weeks, not days. Look at the trend over a month. If it's rising, your posting and replying are working.
Replies matter too: X's published ranking code weights a reply far above a like, so posts that start conversations tend to travel further. See How does a small account get visibility on X?
A worked example from our own account
On our own account, @Transformer_gg, we sorted the last week's posts (46 posts, each at least 48 hours old, X's own metrics) by type:
| Post type | Average impressions |
|---|---|
| How-to posts | 91 |
| Quote posts | 61 |
| Explainers | 43 |
| Promotional posts | 12 |
How-tos travelled furthest, quote posts drove the most link clicks (14 from 20 posts), and promos barely reached anyone. That's one small account over one week, not a rule, but it's exactly the kind of pattern analytics shows you. More in How to find your best posts on X.
How often should you check?
Once a week is enough. Daily numbers swing a lot on a small account; a weekly look at which posts did best, and why, is what changes what you post next.
Turn your numbers into paid posts
Brands look at the same numbers when they decide what to pay: how many people see your posts and how many engage. Transformer is the agentic influencer marketplace: real creators, paid on confirmed posts. Run it from the dashboard or from your agent. Check your influencer value: our estimate for one sponsored post on your account, from your followers, views and engagement.
FAQ
Where is X analytics?
On x.com, open More → Creator Studio → Analytics (under Tools), or go straight to x.com/i/account_analytics (as of November 2026). Every post also shows its view count to everyone.
Is X analytics free?
View counts are free and public. The full account analytics dashboard has been reported as an X Premium feature since June 2024; X doesn't document which tiers include it.
What is engagement rate on X?
Engagements divided by impressions. X counts as engagements every interaction with a post, including clicks, replies, reposts, likes, follows and expanding the post.
What is the difference between impressions and engagements on X?
Impressions count how many times a post was shown; engagements count how many times people interacted with it.
Which X analytics numbers matter most for growth?
Engagement rate per post, profile visits and follows per post, and the trend in impressions over several weeks.
Sources
- X Help Center: About your activity dashboard (archived June 2024, X's last published metric definitions)
- X Help Center: View counts
- X Help Center: Media Studio analytics
- X Help Center: About X Premium
- Social Media Today: X launches advanced analytics for Premium subscribers (June 2024)
- Social Media Today: X launches updated post analytics display (April 2025)
- xai-org/x-algorithm (updated November 2026)