TransformerBrands decide whether to sponsor you, and how much to pay, from three things: how many people see your posts, how many of them engage, and who they are. Your X analytics has all three: impressions per post, engagement rate, follower growth, and the Audience tab's age, country and active times. Follower count sets the starting price; engagement and audience fit move it up or down. Rate guides say so too: Influencer Marketing Hub notes that creators "with above-average engagement rates often charge more".
Which stats do brands ask for?
The numbers that answer "if we pay for one post, who will see it and will they care?":
| Stat | Where to find it in X analytics | Why brands care |
|---|---|---|
| Typical impressions per post | Overview (impressions over 4 weeks, divided by posts), or per post | How many people one sponsored post is likely to reach |
| Engagement rate | Overview card | Whether people react to what you post |
| Follower growth | Overview, "Follows over time" | Whether your audience is growing |
| Audience age, gender and country | Audience tab | Whether your audience matches their customers |
| Followers vs non-followers | Audience tab | How far your posts travel beyond your followers |
| Past sponsored posts | Your posts, labelled Paid partnership | Proof you deliver and disclose properly |
Use 4 weeks or 3 months of data, not your best day, and share typical numbers (a median or an average without your one viral post). Brands notice when stats don't match what they see on your profile.
How does engagement rate set your price?
Published rate guides start from audience size, then adjust:
- Influencer Marketing Hub (2026): "Influencers with above-average engagement rates often charge more."
- Later (2026): "A higher ER typically justifies higher rates."
- Shopify (2026) includes engagement rate in its example rate formula, alongside follower count.
So two accounts with the same followers can be priced very differently. Strong engagement and an audience that matches the brand justify a higher price; weak engagement means a lower one. Niche matters too: see Which influencer niches pay the most? For benchmarks by size, see What is a good engagement rate?
How do you present your stats?
- A one-page media kit or a pinned post: who you are, your niche, typical impressions per post, engagement rate, your top countries and age band.
- Two or three examples: your best posts on the topic the brand cares about, with their numbers.
- A rate card: your price for a post, a thread and a video, and what's included. See How to make an influencer rate card for X.
- Keep it current: refresh the numbers monthly from the same analytics view.
What is your influencer value?
On Transformer, your influencer value is our estimate for one sponsored post on your X account. It starts from your follower count on our published curve ($50 at 1,000 followers, $400 at 25,000, $1,200 at 100,000, up to $25,000 at 5 million or more) and moves up or down for how many of your followers see your posts and how they engage. It's an estimate, not an offer, and not what brands have paid. When you set your own rate card on Transformer, brands see your price instead.
Transformer is the agentic influencer marketplace: real creators, paid on confirmed posts. Run it from the dashboard or from your agent. Brands send paid offers for X posts, and you keep 80%. Check your influencer value.
FAQ
What stats do brands ask influencers for?
Typical impressions per post, engagement rate, follower growth, audience age, gender and country, and examples of past sponsored posts. All except the last are in X analytics.
How does engagement rate affect influencer pricing?
Higher engagement usually justifies a higher price for the same follower count. Influencer Marketing Hub notes creators with above-average engagement "often charge more", and Later says a higher engagement rate "typically justifies higher rates".
Should I share my best numbers or my average with brands?
Your typical numbers, over 4 weeks or 3 months. Brands compare what you send with what they see on your profile; one viral post isn't representative.
How do I know what to charge for a sponsored post on X?
Start from your follower count, adjust for engagement, audience fit and niche, then set a rate card. On Transformer, your influencer value gives an estimate for one sponsored post from your followers, views and engagement.