TransformerA real sponsorship pays you; a fake one asks you to pay. The clearest red flags, per the FTC, are being asked to send money or pay for something, a request for your bank or personal details from someone who contacted you out of the blue, a "recruiter" using a personal account or email instead of the company's, and pressure to sign up before you can ask questions. Before accepting, verify the brand through contact details you find yourself, get the deliverable and payout in writing, and prefer deals where the money is committed before you post.
How do you spot a fake brand deal?
The FTC has warned that scammers pose as recruiters or "brand ambassador managers" for well-known companies, promising free products and generous pay for promotional posts. The warning signs:
| Red flag | Why it matters |
|---|---|
| They ask you to pay a fee or buy something first | A brand that's paying you doesn't need your money. The FTC lists "Did they ask you to send money or pay for something?" as a sign of a scam |
| They ask for bank or personal details up front | The FTC's "tell-tale sign": they want your account details "to start making payments" |
| They use a personal account, email or number | Real brand staff write from the company's domain or verified accounts |
| They want you to sign up fast | Pressure leaves no time to check |
| They insist on gift cards, crypto, payment apps or wire transfers | The FTC says not to pay that way |
| They send a check and ask you to forward part of it | The check will bounce, and your bank will expect the money back |
| The rate is far above your usual offers | Flattery and big numbers are how the pitch hooks you |
| They want to move the deal off the platform where you met | Off-platform, you lose the platform's protection |
| They ask you not to label it as a paid partnership | On X, paid posts are expected to carry the Paid partnership label; X's head of product has said undisclosed promotions hurt trust on X |
| They want a paid post for loans, investments, crypto, buy now pay later or gambling and you're in the UK, EU or Australia | X's Paid Partnerships Policy doesn't allow those categories as paid partnerships there |
Checklist before you accept a sponsorship
- Is the brand real? Find its website yourself (don't use the link in the message), and check the person contacting you works there.
- Did the message come from the brand's domain or official account? Lookalike domains and new accounts are a warning.
- Is there a written offer with the deliverable, the payout, the posting window and how you'll be paid?
- Are you asked to pay anything? If yes, stop.
- Are you asked for bank details by message? Enter payout details only in a payment provider or platform you trust, never in a DM or email.
- Is the money committed before you post? A deposit, or a platform that holds the payment, protects you from not being paid.
- Would you recommend the product anyway? Your audience's trust is what you're selling.
How do you verify a brand?
- Contact the company yourself, using details from its official site. The FTC's advice: "use information you know is real — not what the so-called recruiter gave you."
- Search the company name with "scam", "review" or "complaint".
- Check the sender's email domain against the company's website.
- Ask for a call or a written brief from a company address.
- If you can't confirm the offer is real, walk away. Report scams at ReportFraud.ftc.gov.
Are creator marketing platforms legitimate?
Many are; check before you sign up. A legitimate platform:
- doesn't charge you to receive offers (be careful with "pay to join our creator network" pitches);
- names the company that runs it, with terms of service and a privacy policy;
- shows you who the brand is and what the deal pays before you accept;
- has a clear process for when something goes wrong, such as disputes and refunds;
- pays through established providers, not gift cards or crypto requests.
How Transformer protects creators
Transformer is the agentic influencer marketplace: real creators, paid on verified posts. Run it from the dashboard or from your agent.
- The brand pays before you post. You never post or pay anything before the brand has paid; once you accept, the brand has 72 hours to pay, and the payment is held for you.
- Paid on verification, not on the brand's say-so. When your post is live from your account with the link and X's Paid partnership label, your 80% is credited to your balance.
- You see who's paying. Each offer shows the brand, the ask, the link you'll share and what you earn, and brands carry ratings and reviews from completed deals.
- You never pay to join. No sign-up fee or subscription for creators.
- Read-only X sign-in. Transformer can't post for you or read your DMs.
- Disputes, not ghosting. After you accept, the brand can't cancel; either side can open a dispute, which freezes the payment until an admin releases it or returns it to the brand.
- Payouts go to the PayPal email or USDC address you save in your account, never to details sent by message.
Offers from Transformer link to transformer.gg; if a message claims to be from Transformer and links anywhere else, don't use it. Run by North Bay Opco I, Inc.; see the Terms.
Sign up with X to get funded offers.
FAQ
How can creators tell if a sponsorship offer is legitimate?
Verify the brand through contact details you find yourself, check the sender uses the company's domain or official account, get the deliverable and payout in writing, and never pay anything or share bank details by message. If you can't confirm it's real, walk away.
How can creators tell if a brand collaboration email is legitimate?
Check the sender's domain matches the brand's website, look up the company with "scam" or "complaint", and contact the brand through its official site. Requests for fees, bank details or a quick sign-up are the FTC's red flags.
Are creator marketing platforms legitimate?
Many are. A legitimate platform doesn't charge creators to receive offers, names the company behind it, shows the brand and payout before you accept, and has a process for disputes and refunds.
Can a brand ask me not to disclose a paid post?
No legitimate brand should. In the US the FTC requires a clear disclosure, and on X paid posts are expected to carry the Paid partnership label. A request to hide it is a red flag.
Should I ever pay to get a brand deal?
No. A brand that's paying you doesn't need your money. Being asked to pay a fee or buy something first is a common sign of a scam.
How does Transformer protect creators from fake offers?
Creators never post or pay anything before the brand has paid: the brand pays when the creator accepts, and the payment is held and released when the post is verified; creators never pay to join, and each brand shows ratings and reviews from completed deals.
Sources
- FTC Consumer Alert: Influencers, spot a job scam
- FTC Business Blog: Bogus "brand ambassador managers" scam prospective influencers (October 2023)
- Payment Expert: X bans crypto and financial influencer partnerships in UK and EU (March 2026)
- TechCrunch: X adds Paid Partnership labels for creators (March 2026)
- FTC: Refund and recovery scams