# Transformer vs Modash: influencer discovery tool or influencer marketplace?

> Modash is an influencer discovery and management tool for Instagram, TikTok and YouTube, from $199/month billed yearly. Transformer is a marketplace for paid, verified posts on X with no subscription. Different jobs; here's when to use which.

**Modash helps you find and manage creators on Instagram, TikTok and YouTube, from $199 a month billed yearly; it doesn't cover X. Transformer is where you send paid offers to creators on X, with payment held until the post is verified, and no subscription.** If your audience is on X, Modash can't help you find it; if it's on Instagram or TikTok, Transformer isn't the tool yet.

## At a glance

| | Modash | Transformer |
| --- | --- | --- |
| What it is | Influencer discovery and management software | Marketplace for paid offers to creators on X |
| Networks | Instagram, TikTok, YouTube | X |
| Pricing | Essentials $199/mo, Performance $499/mo (billed yearly); Enterprise from $14,700/yr | No subscription; 20% of each payout |
| Payments to creators | Performance and Enterprise; fee-free up to annual caps, then 5% | Built in; held when funded, released on verification |
| Trial | 14 days, no card | Pay per offer; no plan to trial |
| MCP / API | MCP included; Discovery API sold separately | MCP, CLI and REST API included |

## Pricing compared

Modash's pricing page (October 2026): **Essentials** $199/month and **Performance** $499/month billed yearly ($2,388 and $5,988 a year; about $100/month more billed monthly), **Enterprise** from $14,700 a year. Creator payments on Performance are fee-free up to $10,000 a year, then 5%. Creator fees are separate.

Transformer: no plan. The brand pays each offer's payout; the creator receives 80%, Transformer keeps 20%.

## Discovery tool vs marketplace

A **discovery tool** gives you a searchable database of public creator profiles, audience data and contact details. You still do outreach, negotiation, contracts and checking posts.

A **marketplace** is where the deal happens: an offer with a price, the payment held, the post verified and the money released. Transformer also has creator search, limited to creators who have joined, with their X stats and rate cards.

## Where Modash is stronger

- **Discovery at scale** across Instagram, TikTok and YouTube, with audience analytics.
- **Shopify and affiliate tools** for e-commerce.

## Where Transformer is stronger

- **X coverage,** which Modash doesn't offer.
- **The transaction itself:** offers, held payment, verification, payouts and attribution.
- **No subscription.**

## Verdict

Use Modash to find Instagram, TikTok and YouTube creators at scale. Use Transformer to pay creators on X for verified posts, from a dashboard or an AI agent.

*Modash details are from modash.io/pricing and its help center as of October 27, 2026. Corrections: support@transformer.gg.*

## FAQ

### Does Modash support X (Twitter)?
No. Modash covers Instagram, TikTok and YouTube; its own help center and blog say X isn't supported.

### How much does Modash cost?
Essentials is $199/month and Performance $499/month billed yearly, with Enterprise from $14,700 a year, per modash.io/pricing in October 2026.

### What's the difference between an influencer discovery tool and a marketplace?
A discovery tool helps you find and research creators; you handle outreach, contracts and payment. A marketplace like Transformer handles the deal itself: the offer, the held payment, post verification and the payout.

## Sources

- [Modash pricing](https://www.modash.io/pricing)
- [Modash: What is Modash and how does it work?](https://help.modash.io/en/articles/13714522-what-is-modash-and-how-does-it-work)